Case Study: Gloverville's Rebrand & Relaunch from 12 to 200+
Meet Gloverville FBC.
Gloverville was at a pivotal crossroads. The church had dwindled to just 12 members when Pastor Joe took leadership. They struggled with outdated branding, a limited online presence, and no system for connecting with their community.
The Challenge
Simply put, Gloverville needed a complete overhaul to become relevant and engaging.
They had no tools to tell their story, connect with their community, or welcome and retain new visitors. With limited resources, they needed innovative solutions that would maximize their reach and impact. Gloverville faced several obstacles that hindered their ability to thrive, including:
A complete lack of cohesive branding or a professional logo or outreach materials.
No website to act as a central hub for their ministry & a dwindling digital presence, relying solely on their Facebook page.
An outdated, ineffective process for following up with visitors or members.
The Solution
We worked closely with Pastor Joe and the Gloverville leadership team to create a strategy that would reconnect with their community and position them for long-term growth. Here’s how we supported them into their relaunch:
Brand Creation
Delivered a fresh brand kit including a new logo, colors, and fonts to give the church an identity that inspires and unifies.
Website Development
Built a responsive, interactive website to serve as their digital home, providing easy access to sermons, events, and resources.
Enhanced Digital Presence:
Launched a YouTube channel for streaming sermons and set up a Google Business Listing to ensure visibility for those searching for local churches.
Streamlined Communication
Introduced free text messaging services to foster rapid and personal communication with a 97% open rate.
Homecoming Event Marketing
Designed marketing materials, banners, and invite cards for their homecoming event, creating a professional and inviting atmosphere.
Follow-Up System
Utilized GLOO to help developed a modern, effective follow-up process to connect meaningfully with new visitors and maintain relationships.
The Results
Gloverville experienced a stunning turnaround as a result of their new tools and branding.
Their homecoming event drew over 200 visitors, with 58 guests completing connection cards for follow-up.
The marketing materials and thoughtful follow-up plan turned first-time visitors into ongoing relationships.
The unified branding gave Gloverville a fresh identity, while their website established a central presence for the church to share updates, sermons, and engage the community.
The text messaging system streamlined communication, while their new YouTube channel and Google listing helped them connect with a broader audience.
Gloverville is no longer the church of 12 members struggling to connect. They’ve become a thriving, welcoming ministry that continues to grow.
